Venmo

A screenshot of the Venmo app on a smartphone showing a payment request for $20.00 to Sue S., with a cartoon character wearing a party hat and holding a glass of wine on the screen. The background is blue with the Venmo logo at the top.

CLIENT

Venmo

2019-2023

YEAR

Brief

Venmo is a leading American mobile payment platform, connecting over 60 million users and facilitating more than $200 billion in transactions each year. In 2020, Venmo partnered with Holler to further enrich the user experience by introducing animated stickers to its app.

Through this collaboration, users gained access to a dynamic library of expressive animated GIFs and stickers, carefully crafted in a variety of styles to appeal to the diverse Venmo community. The sticker library was expanded every month with 30 stickers across a variety of topics, ensuring fresh content that encouraged creative communication alongside transactions. This innovative partnership, which concluded in 2023, elevated social interaction on the Venmo platform and contributed to its reputation as a modern, engaging financial service.

Role

Animator and Designer: Samantha Szura