Miller Lite

Mobile payment screen showing an amount of $43.00 to be paid to Ozzy for a service or item, with a background of cans of soda or beer.

CLIENT

Miller Lite

2020-20212

YEAR

Brief

From 2020 to 2022, Molson Coors—Miller Lite launched an impactful, year-long series of "always on" campaigns hosted on the Venmo platform. Central to the campaign was the utilization of Miller Lite’s iconic "min can" (minimalist can) imagery, which was complemented by the creation of original "min bottle" and "min pint" designs, further diversifying the sticker sets and boosting their visual appeal. Each sticker was meticulously crafted to embody the spirit of Miller Time moments, from the excitement of Sunday football and tailgates to the togetherness of the holiday season.

Throughout the holidays, the campaign achieved impressive results, delivering a 10–20% lift in brand awareness and more than a 5% increase in purchase intent among users. The stickers proved highly engaging, shared over 268,000 times and reaching a remarkable 8 million consumers, effectively bringing the atmosphere and camaraderie of the bar into everyday digital conversations.

This initiative not only strengthened Miller Lite’s brand engagement but also cultivated a deeper, more meaningful connection between the brand and its audience through the power of creative digital expression.

Roles

Creative Director: Lauren Gramprey

Senior Animator: Akeem Roberts

Animators: Samantha Szura, Zach Jones, and Amy Jeong

Two cans of Miller Lite beer placed side by side.

A bar sign featuring a football goalpost and a can of Miller Lite beer with the word "Sunday" written below.

A Miller Lite beer can with the phrase "Game On" written in red capital letters above it.

Three cans of Miller Lite beer arranged in a row with identical labeling.

Cartoon illustration of a person holding a six-pack of Miller Lite beer cans with the words 'Half Time' above and 'Beer Run' below.

An empty white circle on a white background.

Poster with the slogan "Better With Friends" in red and navy blue text. It features a can of Miller Lite beer and a pizza on a plate.

Illustration of a Miller beer can with a festive sweater design at the bottom.

Two sports fans, a woman and a man, sitting on a couch watching a game, celebrating with raised fists and cheerful expressions, holding a Miller Lite beer, part of a promotional campaign. The word "TOUCHDOWN" is prominently displayed in red letters a

Two cans of Miller Lite beer with a foam finger pointing up, a football, and the word "WINNING!!" at the bottom.

The image features the word 'CHEERS' in large, curved dark blue letters at the top of a glass filled with a yellow beverage, with a lemon wedge garnish, suggesting a celebratory or festive scene.

Illustration of three raised hands in different skin tones with open palms, symbolizing diversity and participation.

A graphic with the word 'BEER' at the top, an illustration of a can of Miller Lite beer in the center, and the word 'MONEY' at the bottom, all on a green background.

A beach scene with a starfish, a shell, and a bottle of Miller Lite beer partially buried in the sand.

Two cans of Miller Lite beer side by side

An illustration of a beer pong setup with three Miller Lite beer cans and a green plastic cup on a table with a pink background.

Illustration of a person crossing a pedestrian crosswalk.

Cartoon style pizza with pepperoni slices and a golden crust

Neon sign with the words "Weekend" in pink and "End" in dark purple, and three illuminated beer cans labeled "Lite" in yellow, blue, and green.

A can of Miller Lite beer with a pull tab on top.

Neon outline of a soda can with rainbow arcs above on a dark blue background.

Drawing of a brown hand with three fingers extended and a thumb against the palm.

Graphic with the word 'SUPPLIES' at the top and an illustration of a brown paper grocery bag below.

Empty white background with no visible objects or subjects.

Two cans of Lite beer with a rainbow-colored heart shape between them, and the phrase 'LOVE is LOVE' underneath.

White background with the word 'OPEN' in bold dark blue letters.

Nighttime camping scene with a campfire, two beer cans labeled 'Lite,' surrounded by rocks, under a starry sky with a crescent moon and pine trees in the background.

A boat floating on water, with a large Miller Lite beer can as the main part of the boat. The boat has a fishing rod, a chair, and a small motor.

An outdoor wooden hot tub filled with water, sitting on green grass with a clear blue sky background.

Sun shining brightly in a clear blue sky over a wooden surface.

A blank white background with no items or objects.

A can of Miller Lite beer with a white background and dark blue lettering, featuring a red circle and gold accents.

Empty white background with faint shadows.

Celebratory graphic with the words 'Game Day!' in large, bold letters, with fireworks and confetti in the background.

Rear view of a blue pickup truck with the word "Lite" on the tailgate and a license plate reading "MLLR1".

A close-up of a white surface with a small, dark line or mark in the center.

A poster with text 'IT'S TIME' and an image of a Miller Lite beer pack.

Illustration of two beer cans with Miller Lite branding, each with a bottle shape, hanging on a wall behind a bar counter, with a neon sign reading 'Happy Hour' above.

Assorted Miller Lite beer cans, bottles, and a football helmet arranged on a beige background.

Part of a cartoon-style thermometer with a red bulb at the bottom and a blue outline, on a white background.

Two beer cans, one with the word 'BEER' and circle design, the other with 'BEER' and star decorations.

A cartoon-style illustration of a pint glass of Lite beer with a straw, positioned in front of a bar counter with three beer taps labeled B, A, R, and a beer bottle behind the tap handles. The background shows a blue wall with a brick pattern.

Empty white canvas or background with no visible objects or details.

Silhouette of a hockey player holding a hockey stick, with text 'The Champ' in navy and gold underneath.